Articles
Newsletter
Home 
Advertising Direct Mail What do you think of customers being drawn to you like a Magnet
Advertising Direct Mail What do you think of customers being drawn to you like a Magnet
| What do you think of customers being drawn to you like a Magnet |
 |
 |
 |
| Written by Scott Nelson |
| Friday, 25 July 2008 08:28 |
|
Dan Kennedy is known in business and marketing circles as the "millionaire maker". His fame comes from his results. He takes his clients and shows them step by step how to take and idea and turn it into money. Entrepreneur Magazine says that Dan Kennedy has "at least 101 moneymaking ideas for any business owner." 'Millionaire-Maker' Dan Kennedy moves with remarkable ease from one very different field to another, working with clients in 62 different businesses, industries and professions, earning as much as $250,000.00 in a single month providing unusual direct-response advertising and direct marketing advice, strategy, copywriting and marketing materials, video production and infomercials, and profit improvement systems. Kennedy works with small businesses and huge corporations. A small operation littered with debt and failed advertising will turn to Dan's instruction. Less than two years later, the business has zero debt and a home-based mail-order business generating over $200,000 a month with insanely high profit margins. Or, there's the now-giant Guthy-Renker Corporation, famous for its celebrity infomercials with Victoria Principal and Vanna White, and its Tony Robbins infomercials. Guthy-Renker is a 200-million dollar+ a year business now, and Dan's been a key member of their brain trust since their very first infomercial (Think And Grow Rich). Or there's U.S. Gold, a company that has twice increased its sales by millions with Dan Kennedy provided marketing breakthroughs. And the list goes on and on and on. Dan immediately made my business healthy again by one simple principle that I was neglecting. I think it is neglected by a lot of businesses. Dan believes simply that having strong relationships with existing customers is an essential growth and profit center in a business. In fact, he sees it as even more vital then getting new customers. Taking this principle to heart, we revitalized two of our businesses to stability, then profitability, by becoming excellent at customer service. Part of that means learning how to deal with and engender loyalty in your after they have had a problem with something you are doing. Now there are definitely problem clients out there and they need to be fired as customers. But many times, it is a great client who may bring more future business, if you can make the situation right. It is no surprise that customers can complain about any number of things. It could be the product, prices, or your service. Also, even when all those things are excellent, some customers just find things to gripe about. Whatever happens, avoid the temptation to simply ignore them. Instead own up to the problem and calm the situation by: Thanking them. Often the customer will express themselves impolitely. Start by thanking them regardless. None of this is personal. Stay calm and composed. Starting your phrase with, "Let me see if I understand you completely." Then restate the person's complaint. This will do two things. First of all, it gives the person a chance to calm down. And secondly, it shows the client that you are truly listening and taking their concerns seriously. Making sure you find one thing in their complaint that you can agree with. It doesn't matter how baseless you may see their complaint, pick one major point you can agree with. Build your rebuttal on that point. As an example: "Well, Mr. Thomas, I can totally understand you being upset about the delivery being late. I will see to it that it doesn't happen again. Now, about your other concerns..." This shows them that you are not defensive about the situation, and you would rather help solve their problem than make excuses. Solving the problem. The only reason a client picks a fight in the first place is to let you know that they have a problem. It's your job to play along and solve that problem. Remember, this is your chance to turn a negative situation into a positive one and actually gain your client's loyalty. I have no doubt that these lessons saved my business. Refocusing and staying locked on the concept of total customer value can, by itself, turn your entire business around. It can go from dull and pain inducing to exciting and profitable. Dan's "Magnetic Marketing" is loaded with these sorts of techniques. Simple, inexpensive if not free, and having a quick noticeable impact on profits. He'll let anyone try it for 1 year with a full money back guarantee with no hassles or fuss. Sometimes when you come to the point where things aren't working and you have nothing to lose. That's when the right teacher appears. Or maybe you are just starting and can't afford set backs. My advice would be to copy those that have had success. Take the trail blazed by the millionaire business man. About the Author: Scott Nelson, an entrepreneur with "Texas" class. Creating over 20 new Businesses in his career. He really knows about how to market his companies using the Magnetic Marketing Program by Dan Kennedy. This and other unique content 'magnetic marketing' articles are available with free reprint rights. Kindly provided by LJ-Marketing.dk You are welcome to use this article on your own website, if you include the link just before this text. |
| Last Updated on Thursday, 31 July 2008 17:23 |
Stumble It!
Members : 1254
Content : 2297
Web Links : 1
Content View Hits : 308702
Content : 2297
Web Links : 1
Content View Hits : 308702