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Home Advertising Online Promotion Search Engine Optimization is an Art Form
Search Engine Optimization is an Art Form PDF Print E-mail
Written by Robert Kelsey   
Thursday, 07 August 2008 12:46
When you get right down to it, Search Engine Optimization (SEO) is the implementation of some basic knowledge to your web pages. When you get the many bits and pieces of this basic knowledge put together and onto your pages, your entire site will come together as a whole with the result being well ranked pages.
by RobertKelsey


When you get right down to it, Search Engine Optimization (SEO) is the implementation of some basic knowledge to your web pages. When you get the many bits and pieces of this basic knowledge put together and onto your pages, your entire site will come together as a whole with the result being well ranked pages.

Getting your site optimized is the first thing you should endeavor to do once you have your site built and online. I would suggest learning about SEO before you jump in and start making changes. It's a progression of code and content changes that you should do in a certain way to ensure that the engines will actually like, and respond by ranking you better.

Whatever your situation I would advise that you avoid jumping on your site and making a lot of changes before you have a plan to optimize. Get some good solid SEO methodology under your belt before you just go willy nilly at your site making changes. It pays to know what you are doing.

Search engines are looking for "natural" appearance. Not visually, but to them, as spiders and robots. They may expect to see a keyword four, five or six times on any given page, but definitely not 50 times. If you investigate sites that rank in the top five positions you may see a trend where the sites don't appear to be optimized. One huge part of optimization is developing inbounds links and utilizing good keywords to help and define your site as exactly that ... your important keywords.

Optimization is something that really needs to be studied, and learned about. You cannot just jump in and all of the sudden know how to optimize a website. It is a lot of common sense, yes indeed, but it is certain knowledge of exactly what to do that will make all of the difference to the final product, and your rankings on the search engines.

The one thing that will make your business profitable is getting listings on the top of the results pages. This is called "above the fold", the part of the search engines results page (SERP) that displays WITHOUT scrolling.

You will get 99% of your traffic from Google, MSN and Yahoo! No doubt about that. You need to optimize your site for these engines. By this I mean take each page of your site and optimize each part of the page for these engines.

The main items that you will want to work on to get optimized are the title tag, the meta description tag, the meta keywords tag, code attributes like alt=, title=, summary=, H1 and H2 tags, and possibly the H3 tag, keyword density, navigation and/or ease of navigation and anchor text and internal linking are all among the main things to work on for on-site optimization.

About the Author:

By Robert *BK* Kelsey at Ethical SEO Service. If you wish to find out more about Ethical Search Engine Optimization you can do so at the www.EthicalSEOService.com site today.

Kindly provided by LJ-Marketing.dk
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