Articles
Newsletter
Home 
Business Advertising Aerial Advertising - The Most Memorable Means of Mass Advertising
Business Advertising Aerial Advertising - The Most Memorable Means of Mass Advertising
| Aerial Advertising - The Most Memorable Means of Mass Advertising |
 |
 |
 |
| Written by Samuel S. Peters |
| Friday, 01 August 2008 09:06 |
|
Most businesses realize the importance of advertising and make it a significant part of their budget. Some opt for word-of-mouth ads and this certainly builds a solid base of clients who are happy with a product or service. But it is also a slow way to get a new business off the ground. Alternative advertising methods include high cost radio or television ads, that might be targeted at a local community. However, too often people channel surf during the commercials and never even hear what is offered. Printed matter can be effective to reach a community but what percent ends up as wrapping for fish? Internet advertising is growing but may reach for a local business a much larger market than is useful. One novel plan to quickly and effectively inform a local population of a product or service is aerial advertising. A firm is hired to make a large banner with a concise message and then to trail this message behind an airplane flown over a beach, sporting event, concert, parade or any open sky gathering. The people hear the drone of the plane, look up, read the ad, and the message is delivered. Does this sound expensive? It is actually more cost effective than most of the methods of advertising mentioned above. Though it costs less, aerial advertising reaches more people in a more effective way. One example is a beach in Miami that was advertised to and then, 30 minutes later, 2000 people were surveyed. The survey showed that 88% knew the ad had flown by, 79% could recall the product or service, and 67% could recall at least half of the exact message. Could the printed media or radio and TV ads match this effectiveness at a reasonable five dollars per thousand people targeted? Amazingly, you can reach the same number of people with less than half the budget required for traditional advertising by using aerial advertising. Those spending significant amounts of their budget on traditional advertising would do well to consider this option. People are curious. They will look up, see the banner, and wonder, "What does it say?" or "Who's spending a lot of money trying to get us to know about their product?" For as much as seventeen seconds, they are able to read the banner several times. Some will have it memorized in that time. The uniqueness made an impression. They will remember the product. Concerns of air pollution caused by the plane can be put aside as this is much less than the amount of waste produced by discarded print advertisements reaching the same number of people. Comparatively, aerial advertising is much less invasive. Companies interested in reaching a large number of people in a short period of time with their product or service should consider looking into aerial advertising as a means to this end. About the Author: If you're ready to take action with the proven leaders in aerial advertising, contact AirSign.com. Banner towing has been our focus since 1996. Allow AirSign to promote your business! Kindly provided by LJ-Marketing.dk You are welcome to use this article on your own website, if you include the link just before this text. |
Stumble It!
Members : 1254
Content : 2297
Web Links : 1
Content View Hits : 308796
Content : 2297
Web Links : 1
Content View Hits : 308796