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Business Advertising Does Your Advertising Incease Sales
Business Advertising Does Your Advertising Incease Sales
| Does Your Advertising Incease Sales |
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| Written by Dennis Gartland II |
| Tuesday, 05 August 2008 14:17 |
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Opinions on Advertising are as conflicting as opinions on Religion. Forty per cent of all the people in the world are Buddhists, and are of the Opinion that Buddhism is the only true religion. Twelve per cent of the world?s people being Roman Catholics, are firm in the opinion that the remaining 88 percent are wrong, and sure of damnation accordingly. Too many business owners seem content to spend their money on mere opinions about advertising when they might have invested it on facts about advertising. These are the Advertisers whose business must die before they can be convinced that Branding is wrong and reason why advertising is correct. Do you No a company that would give a salesperson a commission over a report from him that he was "Influencing Sales" for their other Salesperson? They would expect him to prove he was earning his salary by making a satisfactory record on sales. That is just what the advertising employer should demand from his advertising expenditure, proven sales, carrying a satisfactory profit. And, if he insists upon it he can get the kind of advertising which will actually produce sales instead of vague "Branding." Because, true Advertising is only "Salesmanship-on-paper" after all. When it is anything less than Salesmanship it is not real Advertising, but only "General Publicity." And, "General Publicity" admittedly claims only to "Keep the Name before the People," to produce a "General impression on the Trade," and to "Influence Sales" for the salesmen. Faulty ads make the same lame excuses as would be made by a Salesman who failed to earn his salary by actually selling goods. But branding, or any other Advertising, should be judged by the same standards as the Salesperson is judged, by the products it is clearly proven to sell and the return on investment it generates About the Author: Dennis Gartland is an expert at testing ad campaign on the internet visit our site or contact us to learn more about our Advertising Agency Kindly provided by LJ-Marketing.dk You are welcome to use this article on your own website, if you include the link just before this text. |
| Last Updated on Sunday, 10 August 2008 14:00 |
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