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Small Business Email Marketing PDF Print E-mail
Written by Jim Michaels   
Monday, 04 August 2008 12:58
Before discussing methods of the small business marketing opt in list, you must recognize the untruths that need to be brought out before one goes into building a customer base from email. These fables could pose an obstacle in regards to financial success. The truth is that very few organizations take the time to use email marketing, much less build an actual functional list.
by RayLam


Before discussing methods of the small business marketing opt in list, you must recognize the untruths that need to be brought out before one goes into building a customer base from email. These fables could pose an obstacle in regards to financial success. The truth is that very few organizations take the time to use email marketing, much less build an actual functional list.

It?s estimated that over 60 billion emails are sent daily. That?s ?billion? with a b! Admittedly, many of those are SPAM of one sort or another, but it?s also safe to say that hundreds of millions of them are carrying marketing messages. Sadly, most of those will never be opened. Of those that are opened, many will never be read.

As a small retailer or service business owner, your emails most likely WOULD be opened and read by your customers and prospects? IF you were using small business email marketing. Since you?re not, the question is why?

After your head is clear regarding how to ethically use opt-in email, you can then realize the unbelievable power and potential of email in a business sense - creating your own opt in list. Building a list isn't always easy particularly for those lacking the knowledge.

Imagine you have a large shipment of a particular product, or an overstock. How will you get the word out? If you had a list of your customer?s email addresses, and were set-up to send them an email blast, you would know exactly what to do. Both of those things are very easy to set up, and once they?re in place it?s like having your very own fleet of mail carriers waiting to deliver your personalized marketing message.

You may have thought that small business email marketing was beyond your skills, but it?s safe to say that a business owner with even the most rudimentary computer skill can have an email campaign up and running in an afternoon. After that, less than an hour a week will keep you in regular, personal contact with your customers and prospects.

About the Author:

Learn about email marketing campaigns and get a free report on Email Marketing Secrets by visiting http://email-marketing-guru.info, a popular website that provides free email marketing tips and advice.

Kindly provided by LJ-Marketing.dk
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