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| Can 2 Simple Sales Letter Copywriting Techniques Really Help You |
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| Written by Chris Stafford |
| Sunday, 10 August 2008 10:10 |
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A sales letter that is cleverly-written is similar to a sales person in a department store except you don't have to provide benefits for or compensate your sales letter! Your sales letter instead works tirelessly around the clock, year-in-and-year-out, representing you, your business, your product or service and generating sales. But before you can reap the many benefits of a winning sales letter such as this, you must first learn how to construct a sales letter that is persuasive, compelling, thought-provoking and high-converting. Furthermore, your sales letter should be written with your target market in mind. But why do so many marketers struggle with writing a sales letter for their product or service? The short and sweet answer to this question is that most people, especially marketers, hate to write. A more concise explanation is that while there is reams of information available to assist marketers in writing sales letters, most of these resources are written under the assumption that the marketer already knows how to write a sales letter. When faced with all of these obstacles, the average marketer soon becomes overwhelmed and throws in the towel. Then comes along the marketer who has been online for a while and knows where to look to find solutions such as sales letter software and templates to help him with automating the task of writing a sales letter. But after lauching the sales letter software and perusing the template, he soon realizes that he is no better off than he was before. Why? Because very often the vendor who wrote the information described in the previous paragraph, also wrote the software based on the assumption that the marketer is already familiar with writing a sales letter. So what's the secret? How do other marketers write compelling, persuasive and thought-provoking sales letters to sell their product or service but without the use of templates and software? The answer is that they are either experienced copywriters who write their sales letters themselves or they have enough capital to outsource the job for someone else to do it for them. But before you whip out your checkbook or credit card to hire a copywriter, you better have deep pockets because hiring a good pro copywriter can cost between $5,000 up to $20,000 per sales letter! For that kind of coin, you better be sure that your product or service is in high demand and that you can absorb the expense and generate a substantial profit from it. If you can afford to shell out the cash, know for certain that your product or service is in great demand and you are more than capable of absorbing this expense then go right ahead and hire a copywriter. On the other hand if you don't want to invest at this time, you can keep your credit card in your wallet and write a profitable sales letter for free by piggy-backing on the success of other people's sales letters in your niche. Am I suggesting that you blatantly copy a fellow marketer's sales letter and use it as though it were your own? Absolutely not. The act of copying someone else's work and using it for your personal gain is called plagiarism and could quite literally get you into a lot of trouble. Instead, the quickest and easiest way to acquire the skills for constructing a sales letter is by doing a search on your favorite search engine for your competitor's product or service that is similar to or exactly the same as yours. For instance, visit your favorite search engine and enter the phrase "allintitle:cars that run on water" (minus the quotes) into the search field, click the search button then wait to see what pops up. Browse through your results and zero in on the one that stands out from all the rest. If it is a sales letter that matches or exceeds the requirements mentioned above, copy the content (text) of the sales letter into a word processor or text editor. Re-write the entire sales letter so that it is relevant to your product or service then walk away from it until the next day. On the following day, spend a little more time making further revisions to your sales letter so that everything is cohesive. Another handy technique you might want to use to learn how to write a sales letter is to join the email lists of gurus who sell products or services in your area of interest. In a few days or so, you'll begin receiving pitch emails in your inbox promoting the latest and greatest gadget or membership site. But don't just trash these emails. Instead, read through the subject lines and see if any of them jump out at you. Does any one of the subject lines compel you to want to purchase the product or service? If one or more of them do, click on the email and look for a direct link to the sales letter then click this link to load your browser on the sales page. Follow the steps as discussed in the previous paragraph to re-write your sales letter. Adopt this and the method mentioned in the previous paragraph for an entire month and before you realize it, you'll have enough experience to crank out a profitable sales letter for all of your products or services for many years to come! Taking the time to learn how to write a sales letter to sell your product or service can prove to be the most profitable skill you'll ever master. Why? Because you only have one chance to make a good first impression. If your sales letter is persuasive, compelling , thought-provoking, high-converting and consists of the six essential elements, then you can expect to generate day job replacing income for many years to come. If not, then you may as well get used to working a 9-to-5 for the rest of your life. In our next article, we'll dissect a sales letter into its six essential parts and show you exactly what makes up a successful sales letter that will sell your software, info product or service like crazy! But is there a sure-fire solution on the market that can help you compose a profitable and high-converting sales letter without having to rely on the two techniques above or remember some complicated formula? Yes there is and the best part is that you won't have to hire an expensive copywriter. This tool, with its pre-written sales letter template and huge swipe-file database of 900+ winning headlines, will save you time and automate 90% of the sales letter writing process for you. About the Author: Producing Sales Letters shouldn't have to be a intense brain draining event, Sales Letter Software makes writing a sales producing page simple. Kindly provided by LJ-Marketing.dk You are welcome to use this article on your own website, if you include the link just before this text. |
| Last Updated on Sunday, 10 August 2008 14:03 |
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