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| Adwords Management is NOT All About Keyword Research |
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| Written by George Kristopher |
| Friday, 24 April 2009 10:37 |
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Most Adwords Management companies want you to believe that Adwords management is all about keyword research. Take it from an Adwords Management expert; This is totally untrue! Keyword research is only a small part of the Adwords puzzle. Focusing on keyword research and keyword list building alone can easily be fatal for your Adwords campaigns. As a matter of fact, keyword research is totally useless if you or your Adwords management company focuses solely on keyword research alone. You can have the biggest, most targeted keyword list in the world and fail miserably in Google Adwords. Here's a good reason to stay far away from Adwords management companies that go on and on about their "keyword research". Keyword research can be VERY expensive if it's not done the right way. I see keyword research as a crutch for many Adwords management companies. After all, how hard can it be to build a large keyword list, sit back and watch as a client spends countless dollars testing out a new keyword list then simply seeing which keywords are profitable or not. My point is keyword research is something that is very cost efficient and doesn't require a ton of wasteful spending. Keyword research is also something that should be done very gradually to prevent wasteful spending on large amounts of keywords that don't convert into sales or clicks. (This would damage your campaign history too). Watch Out- If you stumble upon a company that talks about keyword research without telling you about the following things, watch out. If they don't mention these next few thing to you then 1) they don't have what it takes to protect your wallet from wasteful spending, 2) They're not doing much work for youAT ALL. Adwords Management is Not All About Keyword Research In fact Keyword Research implemented without these next techniques is flat out, dangerous, stupid and lazy! Adgroup Relevancy- Adgroup Relevancy is extremely important in Adwords management simply because Google HATES campaigns that have little or no adgroup relevancy. Regardless of how many hours it takes to set a campaign up like this, even if it a brand new keyword list your campaigns should be set up with perfect relevancy. Each keyword should be put into an adgroup all on its own or either be put into an adgroup with just a few closely related keywords. It may take hours to set up a campaign like this but it's a crucial step in decreasing outrageous click costs. Ad Relevancy- I can't tell you how many times lack of ad relevancy KILLS Adwords campaigns. Google is obsessed with relevancy, of course and expects to see that your ads are perfectly relevant to the keyword that was searched on. Each one of your keywords an ad written especially for that individual keyword with the keyword searched on appearing at least twice in the ad. Why don't Adwords management companies tell you about this? This is a crucial part of keyword research! First of all you will get sorry results and high click costs if your ads don't have perfect relevancy! Secondly how can you possibly get accurate results from "Keyword Research" if you're contaminating your research with ads that don't convert and that cost a fortune? Landing Page Relevancy? What the Heck does that have to do with keyword research? Don't be fooled. Landing Page Relevancy has a heck of a lot to do with keyword research. Think about it What exactly is the purpose of keyword research? The purpose of keyword research is to find which keywords are: A-Profitable (Are People searching under this keyword looking to buy my product?) B-Cost Efficient- (Providing a great return on your click cost investment) C-HORRIBLE - (You need to find which keywords are not bringing you targeted traffic and sales. You know, the ones that cost you so much money but don't bring in a dime. You need to find these keywords and DELETE them.) Landing Page Relevancy is where with a combination of special programming and Search Engine Optimization, you make your landing page perfectly relevant to your keyword list. This keeps customers on your site longer and makes Google charge you far lower costs per click. Whatever you do make sure that you don't fall for the whole "Keyword Research Speech" most Adwords management companies are giving because Keyword Research is "nothing" without the strategies I mentioned above. About the Author: You can spend far less in Google Adwords and get even more clicks! Claim Your Free Video Revealing the Secrets of how you can Dominate adwords and spend LESS money! George Kristopher, a respected expert in adwords management will reveal to you the "7 Secrets" of getting lower click-costs and Terrific ad placement. Grab your Google adwords management video now! Kindly provided by LJ-Marketing.dk You are welcome to use this article on your own website, if you include the link just before this text. |
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