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| Corporate Stationary As A Marketing Tool |
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| Written by Gnifrus Urquart |
| Sunday, 15 May 2011 08:41 |
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Good looking corporate stationary can do a lot more for business than just being a means of passing on contact information to a potential customer. For most people the first dealings they have with a company will be through receipt of a business card and first impressions count. Whether a company requires stationary that can accommodate a specially designed logo will differ depending on the owner's preference and type of business or industry. In many cases the company name may be all that's required. However, simple corporate stationary can become an effective implement for marketing, with the addition of a few other important elements. As it's not always evident from the name what type of business the company is into, this needs to be dealt with at design stage. Many companies get round this by adding a few words beneath their logo or company name to indicate what they do. It may take the form of a clever phrase or just a few words describing whatever it is the company specializes in. When deciding colors for a logo, it's just as important to consider how they will appear on other material used in the business as it is on the website or any other marketing material. The colors chosen may work well as a logo but if they are too light for use as text, black or another color may have to be introduced in order to clearly display the contact details and any other textual information that may be required. This may make a difference to print costs and should be discussed with the designer and printer in advance. The quality of the paper for the letterheads and board for the cards can also be discussed with the printer who can advise on all matters pertaining to the print process. Printers can also show samples of previous work. It will become apparent how various combinations of font styles, stock and colors can be used to give very different impressions about a company. Some businesses will find they won't require letterheads very often. In that case they may want to consider having a letterhead designed as an image that can be imported into their word processing program, as and when needed. They can use the same basic layout for invoices if needed and they then only have the cost of business cards. Other companies may require the full range of stationary including compliment slips and labels. With a little thought about stock, color and how best to display contact details and other information about the business, it's possible to make a simple letterhead and business card work hard. This is where corporate stationary becomes a powerful marketing tool. About the Author: Learn more about corporate stationary as a marketing tool now in our comprehensive guide to graphic design and all you need to know about how and where to find the best gold coast graphic design company. Kindly provided by LJ-Marketing.dk You are welcome to use this article on your own website, if you include the link just before this text. |
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