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| Comfort Food Same as Cheating Says New Theory |
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| Written by Mark McAlpin |
| Friday, 02 January 2009 09:52 |
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It probably won't pass scientific muster, but a well-known web investigator has released a theory linking financial troubles such as that experienced during a recession or depression, with an increase in cheating (as in on one's partner). Comparing it to other proven science, the idea for Mark McAlpin's Adultero Solatium (a combination of the Latin words for unfaithful spouse and solace, as in compensation) theory uses raw numbers from his own extensive PI practice as well as a little arm-chair psychology, and a splash of biochemistry. Though a scientific lay person, the investigator says he has been playing with the idea for this theory some time, and the numbers have constantly pointed toward its validity. In the simplest terms, the theory builds on the famous concept of "comfort food," the ill-advised eating patterns of those sad, stressed, or worried. "People want to feel good. When they face physical, emotional or even mental pain or anguish, it is normal to want to engage in activities that will remove the pain, or counter it with something that feels good. Think about it, stressed, achy people often say, 'I need a massage.' Chocolate, candy, alcohol, a hot bath or relaxing message, any one of a myriad of drugs, pick your poison." Diluted to it's simplest explanation, it's all about brain chemistry. Endorphins, serotonin and dopamine. People who are stressed or upset actively seek out pleasure to dull the pain. This theory is only different from the accepted psychological responses in that it includes sexual and/or emotional pleasure." McApin's theory is based on self-collected data he's culled from his skip tracing website Cellulartrace.com. The site, which offers reverse lookup cell phone number search, has always counted infidelity investigations among its customers top reasons for ordering services. But the investigator says search requests based on suspicions of a cheating spouse have greatly increased during periods of economic stress. He has also mapped increased search requests from geographical areas particularly effected by negative economic factors. "The post 9/11 stock market plunge absolutely buried us with requests." McAlpin recalls. Although customers don't always confess the reason for the investigations they request, McAlpin says trends are pretty easy to spot. "When you have 85-90 percent of customers are women asking for info that ends up being about other women, and the vice versa for the men, it's pretty obvious what's going on. In the weeks after 9/11, when the economy was at a sort of standstill, searches involving people asking for information those of their same sex jumped from 50 to over 90 percent. We're seeing the same things right now in coming out of Detroit and other areas hit by layoffs, and even where future layoffs have been announced." McAlpin said he has seen similar increases in cell phone lookup requests in other geographical areas following disasters and major layoffs or plant closings. "There are other, smaller examples of the same kind of thing, but I haven't noticed or looked at every place and every issue. I really notice it when I see a lot of orders from one area seemingly out of the blue. I look into it and realize there was a flood that wiped out the local industry, or that the only plant in town closed, something like that." It has been shown that in over 85% of cases, people who felt their partner was cheating, were right. So it stands to reason that the more suspicion of a cheating partner, as evinced by all these phone number trace orders, the more actual cheating was going on. And with the kind of glaring increases in infidelity following a downturn, recession, or disaster, it seems pretty clear that there is something to all of this. The lack of definitive evidence supporting this idea will likely lead some to dismiss the merits of the phenomenon, but that doesn't seem to bother McAlpin. "I don't plan to plan to write a dissertation on this, I just find it very, very interesting," he says. "If my idea helps someone discover, or better yet avoid altogether, hanging a scarlet "A" around their neck, or seeing one on every time they look at their spouse, great. If those in the behavioral psychology field see enough merit, maybe someone will do some research that will bear out the truth of the matter. For me it is just an interesting way to track business trends. But who knows, I may end up on Oprah discussing this one day" McAlpin's site, cellulartrace.com has helped countless with their infidelity concerns, from watching for signs of cheating, to actually busting the cheater, usually with the cell phone number search investigations the site is best known for. About the Author: Mark McAlpin is a well-know private investigator and skip tracing expert. Focused on cell phone number search investigations the PI's website, Cellulartrace.com is recognized as the best (and fastest) phone number search company on the web. Lam and his investigators have identified literally thousands of numbers, helping to catch cheating spouses, nab criminals, catch con artists, and much more. Kindly provided by LJ-Marketing.dk You are welcome to use this article on your own website, if you include the link just before this text. |
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