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Internet Marketing Adsense AdWords Keyword Tool: Is It Accurate
Internet Marketing Adsense AdWords Keyword Tool: Is It Accurate
| AdWords Keyword Tool: Is It Accurate |
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| Written by Ronny Talmor |
| Thursday, 31 July 2008 09:26 |
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The Internet Marketing world received what seemed like very good news: as of July 2008, the AdWords Keyword Tool is showing actual search volumes instead of shaded green bars. I have received a lot of emails from newsletters I subscribe to, informing me of the great change. One of the senders was excited enough to conclude: "it probably spells the end for services like Wordtracker." A famous guru could not hide his joy: "Holy cow! Talk about shaking up the planet!" Jim Morris, a keyword research authority, posted the following on his nichbot.com blog: "All of a sudden - there is no longer any confusion about how many times people are searching for a certain keyword phrase on Google.com." Mr. Morris included in his post a screenshot of 8 results the Tool returned when he had asked for keyword suggestions for the term "blogging." Here they are: blogging, blogs, blog, blogging software, radio blog, pink is the new blog, blog search, bad girls blog. Three columns follow the keywords list: Advertiser Competition, Approx Search Volume for last month, and Approx Average Search Volume. Up to July 2008, the Competition column and the two Search Volume columns were using shaded bars, which were supposed to indicate relative volumes, i.e. the more shaded the bar the higher the volume. Since the change was made, the 2 Search Volume columns show actual numbers, but the Advertiser Competition volume is still represented by a shaded bar. One of the keyword suggestions Jim Morris got was "radio blog." The Competition bar next to this keyword is 3/4 green, representing what looks like quite a lot of competition, right? I strongly suggest you search google.com for "radio blog." You'll be surprised to discover there is not even one ad! (Well, perhaps by now there are a couple). Neither when you use broad search nor when you use phrase; neither in the United States nor in Canada or the UK. The next keyword phrase I checked was "bad girls blog." The mysterious bar is 50% green, representing more than light competition (Or does it? Nobody knows what it actually represents. The question is, why is it a secret? Why doesn't Google tell its customers the exact volume of competition?) Anyway, in the case of "bad girls blog," again, there is not even one ad in the English speaking countries. It wouldn't be so bad if Google were just a search engine. But Google charges millions of people billions of dollars for AdWords, and a smart advertiser has to rely on the data that Google gives them to make intelligent decisions regarding his/her advertising campaign. If these data are extremely inaccurate, there is a good chance that most advertisers who use AdWords are pouring a fortune into Google's pockets to no avail. About the Author: Get my FREE comprehensive, detailed AdWords Keyword Tool Report NOW. If you are an AdWords advertiser or want to become one, go to RonnyDidIt.com, read more, subscribe to my list and I will send you The Google Report. You are welcome to reprint this article - but get your own unique content version here. Kindly provided by LJ-Marketing.dk You are welcome to use this article on your own website, if you include the link just before this text. |
| Last Updated on Thursday, 31 July 2008 17:35 |
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