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Internet Marketing Search Engine Optimization Google Pagerank Toolbar Updates - Scrapped Or Simply Overdue?
Internet Marketing Search Engine Optimization Google Pagerank Toolbar Updates - Scrapped Or Simply Overdue?
| Google Pagerank Toolbar Updates - Scrapped Or Simply Overdue? |
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| Written by Nick Davison |
| Wednesday, 12 January 2011 09:22 |
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The vast majority of website owners out there will have realised that Google has not carried out a toobar export for quite some time, and I remember some months back studying an article on Matt Cutt's blog about how Google intended to purposefully decrease the frequency of these updates in a concentrated effort to get webmasters to focus more on creating high quality content, than on chasing high PR hyperlinks to increase their own page rank. That is very understandable from Google's perspective, they need site owners providing better quality content which can in turn attract its own link juice, rather than actively pursuing high trust hyper links to "cheat" the system into attributing higher influence to their domain. There was additionally talk that lowering tool bar export frequency might actually dissuade people from buying links, although I personally fail to spot how this is true. If someone is seeking to buy links then surely they're going to go on each pages current rank as displayed by Google's tool bar, regardless of how outdated this data really is. As a supplier of SEO Services I can appreciate just why Google would like to remove the inclination to pursue links on the basis of page rank. The answer is fairly simple, the little green bar is largely outdated and has little impact on rankings any more. In order to achieve success an SEO campaign needs plenty of high relevance traffic, not a metric that does just about nothing. From my experience, the one advantage of the PR metric these days is that Google tends to spider more pages on higher PR websites, that's it. Now unless you have got a large e-commerce web site you would be much better off searching for relevant and good quality links in high volume than spending hours getting one pr5 link. Even when a tool bar update first happens the data used in the export is already 4 months old, this means that even if a web master buys pr5 links on the date of an update, those links might actually be effectively pr2 links at the time she or he paid $300 each for them. Another great reason to not buy links at all! About the Author: HISEO provide world standard SEO Services - Subscribe to our blog to receive information as soon as a Google Pagerank Update occurs! Kindly provided by LJ-Marketing.dk You are welcome to use this article on your own website, if you include the link just before this text. |
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