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Home Internet Marketing Site Promotion How to Do On Page SEO
How to Do On Page SEO PDF Print E-mail
Written by Lily White   
Saturday, 05 December 2009 10:51
On page optimization is an important aspect of Search Engine Optimization. It is the method by which a number of elements on the web page are properly structured so that it can be found by search engines for desired keywords or keyword phrases.

On page optimization is an important aspect of Search Engine Optimization. It is the method by which a number of elements on the web page are properly structured so that it can be found by search engines for desired keywords or keyword phrases.

One thing you need to remember is to stay consistent. The search engines crawl over every page of your website. So you must be sure each one is presented properly for SEO.

There are some methods you can use that will get you good results for your on Page SEO.

Add Keyword in Title: Include ONLY our main keywords. The least amount of words you can place in the title, the more weight Google will give to each of the keywords and the higher you will rank.

Header tags H1are where to place the key words. Then get that tag up as close as possible to the top of the page. Don't make long drawn out headers. Keep them concise so they don't get lost in the text.

Add Keywords in H2 header tags: This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the H2 header tag. The H2 tag should be placed somewhere towards the top half of your webpage

How often your keywords show on a page is important. That doesn't mean that you can plaster them all over the page at random. Google will not approve of this. Key word density is dependant on how often the keyword shows in conjunction with the total number of words. The keywords must read as if they naturally belongs in the text.

Yahoo search engines understand that words placed in bold and italics are more important than the other text. That doesn't mean that you should go overboard with this either. Try to keep your entire page as natural looking as possible.

Many people don't realize that images can be advantageous for using key words as well these are included in the ALTimage tag. Once again though don't get carry away with it.

The tech that appears in your click on links is known as the anchor text.

Don't neglect URLS. The search engines don't. They take into account the words contained in them as well so it is an ideal place to get your keywords into it.

How you layout the navigation of your pages is important. If it is easy to navigate and the link structure is done in such a way that it just takes a few clicks to get around then it is good. This helps the spiders in the search engines navigate as well.

However I have to point out that on page SEO is not as affective as off page SEO. You can read my another articles "How to Do Off Page SEO" if you are really serious about your website optimization.

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